It may seem like there is no need for social media marketing but a lot of people and businesses are doing it anyway. So, is it worth it and if you should invest too?
Social media marketing is an essential tool in the marketing arsenal of all businesses. As of January 2021, there are 3.78 billion active social media users worldwide. And that number will be growing. Facebook has 225.61 million users in the USA alone, while Instagram has over 909.8 million users worldwide and LinkedIn has over 660 million users worldwide as of January 2021.
Considering these statistics, there’s no better place to market to your audience than social media. When you invest in social media marketing you can improve your SEO(search engine optimization), convert clients to customers, engage your audience, get customer opinions, and generate brand awareness.
The following are five reasons why to invest in social media marketing:
1. Boost Your Other Marketing Channels
Social media helps improve your SEO, advertising, and email marketing. These marketing channels are reliant on social media. Several SEO factors are strictly related to social media: page likes, engagement (comments, likes, and shares), user reviews, etc.
Consider another situation: how social media can affect email marketing. A user likes your original blog article you shared on Facebook and as a result decides to subscribe to your newsletter. Upon receiving your newsletter, the client makes a purchase on your site.
2. Make a Good First Impression
Most prospective customers search your business online first before making a purchasing decision. Your website and your social media channels are the first to appear in the search results and potential clients are likely to click on them.
If your social media channels are up-to-date and have great content, prospects might trust your business more. If you ignore your social media pages, consumers might wonder if your business still exists.
Furthermore, your business’s rating on Facebook is displayed directly in the results list, which has an immediate impact on your prospects. This means that social media channels can influence potential clients positively right after they search for your business.
3. Connect with Your Audience
Social media provides an excellent way to keep your audience engaged with your brand. Make them interested in your products through remarkable content and offers. Answer questions and join conversations your followers started on your posts.
As you build a relationship with your audience, you can obtain new customers and maintain brand loyalty by creating an emotional bond. Your social media channels are also great tools to learn what your audience’s needs are.
4. Get Customer Reviews
Because social media is prevalent in our lives, many customers write reviews on social media, not just on the platform where they bought the product or service. And since so many people are on social media, these reviews can have a big impact on their purchasing decisions.
Reviews aren’t the only factors that can influence potential clients. Your total page likes and engagement tell clients how popular you are. The more popular you are, the more they are likely to do business with you.
5. Generate Brand Awareness
Brand awareness (and ultimately conversions) is what all businesses want. Posting interesting content, boosting your posts, starting social media campaigns, engaging your audience – all these tactics can help you generate brand awareness.
Unfortunately for businesses though, it’s hard to achieve good reach and engagement for your posts organically. Spending money to boost your posts is necessary if you want to reach a wider audience.
However, all big social media platforms provide an advertising platform that can get you quality brand awareness. In addition, they also provide analytics to monitor the performance of both your organic and paid posts.
You can take control of your business’s social media marketing performance with ease or if you prefer a professional to do it, simply connect with us. We are happy to help.