brand recognition

Brand recognition

Brand recognition can be on a business level, as the name of your business, or on a product and service level. An excellent example would be General Motors – which is a company brand – and they have line brands, like GMC, Cadillac, or Chevrolet, and individual cars are branded as well, like the famous …

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logo formats

What logo formats do I need?

You have your logo designed by a professional or yourself with the help of the appropriate software. There is a chance you do not know what logo file version you need. Let’s clarify what you need. The quick answer is that you need a transparent(no background) version of the logo which is a .PNG file. …

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what is branding

What is branding?

The marketing practice of actively shaping your brand is called branding. This is the simple and basic definition, but there is much more to branding. Branding is what your business needs to be different and unique in order to grab the ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an …

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desktop website fix

Five reasons your website needs a fix

Everyone knows that a website is extremely important for a business. A website increases your online presence, establishes credibility, and helps businesses improve their overall marketing efforts. Some business owners create their website, excited about the opportunities to come without thorough planning. Unfortunately, these websites don’t always pan out the way we hope. The good …

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