Has the not so great 2020 made you feel like you need a new logo and branding for the upcoming new start of 2021? If that is the case, keep scrolling down and get inspired by a great selection of trends for 2021.
Here are the top 7 logo design trends for 2021
1. Stained glass
Stained glass is a unique art by itself. Bringing it from the past into 2021 is simply great. It stands out and it inspires.
When applied to modern designs, the fracturing of images into shards of solid color lends ordinary concepts a touch of the abstract. Stained glass is also associated with sanctity given its roots in the medieval church. It is likely no coincidence that this logo trend is so often used in conjunction with beautiful vistas of nature.
2. Perspective drawing
Great design is born from simplicity and clarity. These two virtues are what allow logo designs to effectively communicate the complex identity of a brand to a viewer. Nothing beats the minimalism and the flat design.
3. Simplistic geometry
Simplicity combined with geometry brings two worlds together that excel at brand recognition.
The designers of 2021 are taking advantage of this power with logos made out of simple lines and shapes. This strict adherence to shape minimalism gives these logos an air of calculated restraint, allowing them to take liberties elsewhere—such as in richly saturated colors.
An added feature of this approach is that simple layering can create an illusion of structure and depth, a nod to the perspective drawing trend we noted earlier. Through pure shape language, designers are able to create logos that are easy to parse, memorable and joyously bright with color all at the same time.
4. Pristine symmetry
Balance is one of the essential principles of logo design, and symmetry is perhaps the most extreme expression of it. Symmetrical logomarks are identical on each side when splitting down the middle.
While sameness and predictability might seem synonymous with redundancy, symmetrical design is all about strength. They remind us of buildings, which—however tall and complex—are designed to stand their ground, and they achieve this through perfect symmetrical balance.
This pristine symmetry allows logos to contain line art that feels both impossibly intricate and perfectly ordered. But even though symmetry is common in geometrical designs, we are also seeing this trend find a home in hand-drawn logos. Whether it’s perfection or strength designers are pursuing, one thing is certain: the logo architecture of 2021 is built to stand the test of time.
5. Modernized symbolism
Logos have always had their roots in the symbols of old—from the rising Phoenix to the immortal goddess to the all-seeing eye. And like ancient hieroglyphs and pictograms, it is also the purpose of a logo to communicate through simplified iconography.
Typically, logos seek to create their own unique symbolic language, but in 2021, designers are channeling the power of ancient symbols. The effect is to associate commonly understood, classical virtues with the vision of a striving brand. Starting a new business is a leap of faith, and these symbolic logos carry the promise of a revelation.
6. Static motion
In past years, we’ve seen the animated logos trend soar in popularity. While technology has provided the means for these impressive visual feats, 2021’s logo designers are challenging themselves to create motion within motionless logos.
This means an increase in motion tracers, fluid shapes, splatter particles and action lines. For businesses that look to innovate—such as tech brands—this is one logo trend sure to make a splash. It reminds customers that a brand is more than a product or a service: it is a living thing.
7. Analogous color schemes
With yearly logo design trends, we often expect to find techniques that are dazzling, revolutionary and subversive. Analogous color schemes, on the other hand, are what student designers learn about in first year color theory. This essentially means pairing colors that are adjacent to one another on the color wheel, and the result is a scientific approach to creating harmony (in place of the contrast of opposing colors).
While analogous color schemes are not necessarily new, their rising popularity in logo design may indicate a rejection of contrast. Color is one of the most important tools designers have for affecting the emotions of a viewer, and if you ask us, a little harmony is what we should all be looking forward to in 2021.
It will be an exciting 2021. Get inspired! Contact us to design your brand!
The above list was originally compiled by 99designs.