You are just starting your business and are looking for ways to attract clients. One way of doing it is to use the power of design. Ouch… you have no idea where to start from and which way to go. No problem! We will help you with the six graphic design tips for non-pros.
1. Negative space always helps.
When creating a design, the graphics and text tend to get all the attention.
The areas without graphics and text are just as important, and allowing room for your design to breathe is one of the factors that separates amateurish designs from professional ones.
Negative space called also white space is the area between and around design elements, and it can be any color, pattern, or even an image. Besides the name, there is nothing negative about it.
Simply, never overcrowd your elements.
2. Use only two fonts that are easy to read.
When it comes to choosing fonts, the most important thing to focus on is readability. A gorgeous font that is really hard to read does a disservice to your design. Always opt for crystal clear fonts.
In addition, try to stick to two fonts. More than that creates a mess. Too many fonts will end up making your design difficult to read and amateurish.
If you choose two fonts, you can use one for headings and the other for the body text.
Choose a font that aligns with your brand tone/voice.
For example, the font that a fashion boutique might use in their digital marketing is probably vastly different than what a tech company might choose.
No matter what font you choose, you can adjust the kerning, tracking, and leading to allow you more malleability with your designs.
The best font resource? Google Fonts.
3. Elements allignment.
Another thing that separates professional-looking designs from amateur ones? Alignment.
When you’re aligning design elements, never eyeball and guess.
Most design programs will show lines that let you know when your textboxes or graphics are in alignment, or you can toggle gridlines on to see for yourself.
If your program doesn’t have an option to use grid lines, you can still add one.
Upload a vector image of a grid and send it to the back of your design.
Then, when everything’s in alignment, delete the grid.
Most professionals use Adobe software for their design creations.
4. Colors have meanings with influence.
When creating your brand’s color palette, it’s important that they reflect your brand’s tone.
Psychologically, colors evoke different feelings:
- Blue: trust, safety, security, and relaxation.
- Purple: creativity, abundance, and mystery.
- Green: wealth, health, and refreshment.
- Pink: femininity, romance, and youth.
- Orange: energy and enthusiasm.
- Yellow: optimism, spontaneity.
- Red: passion and energy.
- Black: sophistication, luxury, and power.
- White: purity and cleanliness.
- Grey: gravity and professionalism.
It’s important to keep the feelings that your brand’s color palette evokes in mind when creating designs.
Take the color blue for example.
Given that it’s the color of trust and security, it’s no wonder that financial brands like Chase, PayPal, Venmo, and Visa all use blue as their main color. Same do we here at Webndi and stand behind the meaning of the blue color.
Think about what you want your brand’s colors to signal to your customers.
You can use color psychology in everything from your brand logo to your website design.
5. Make Sure there’s a Visual Component to Your Brand Style Guide.
Establishing a brand style guide is extremely important, as it ensures everyone is on the same page (no pun intended) and creating designs that are aesthetically consistent.
The visual portion of a style guide should include things like:
- A library of fonts.
- A color palette, complete with the hex, CMYK, and RGB codes for each color.
- A variety of brand logo(s) to choose from.
- Brand assets and photos that are regularly used in designs.
- Relevant instructions on how/when to use certain colors, fonts, sizes, etc.
6. Mind Facebook’s Limitations on Text in Ad Images.
If the graphic you’re creating is for a Facebook ad, you’ll want to be mindful of Facebook’s 20 percent text rule for ads in the news feed.
As the name suggests, any ad photo must not exceed 20 percent text.
If you’re designing an image for an ad, keep this rule in mind from the start – it’ll save you a headache later.
Most people are willing to do it all themselves in order to save some money. That is why we decided to provide the above Six graphic design tips for non-pros in order to help you succeed.
If you decide to hire a pro, simply contact us.