The 10 most valuable brands in the world in 2020. You’ll be surprised.

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Branding is not just a logo or a simple company visual asset. It’s much more than that. You can read more about what is a brand here.

To show you the importance of branding, we decided to compile the list of the 10 most expensive brands in the world, and it may not be what you expect. The fun part? We will include the countries they belong to.

So let’s get started:

  1. Microsoft – $1.2 trillion – USA.
Microsoft logo.

Microsoft is the most valuable company in the world. It’s main product is the operating system used on most computers worldwide. Besides the Windows operating system, Microsoft provides many other services and products. Some of them are Office 365, Surface, Xbox, and others.

Bill Gates as Microsoft’s founder is the second richest person in the world with a total net worth of $103.8 billion. His company is led by Satya Nadella who is worth $387 million himself.

While Microsoft is the most valuable company, its logo and branding is not as recognizable as the second runner up.


  1. Apple – $1.113 trillion – USA.
Apple logo.

Apple is easily the most recognizable company in the world due to its branding, products and services. It would be surprising to find someone who does not recognize their logo or name and know for sure what it is about.

Steve Jobs, who was worth $10.2 billion at the time of his death, created Apple alongside Steve Wozniak and Ronald Wayne in 1976 as a personal computer company and grew into a behemoth selling the revolutionary devices that made it so famous. The products are iPhones, iPads, HomePods, Macintosh products, and others.

The current Apple CEO is Tim Cook and he is worth $1.5 billion.


  1. Amazon – $970.590 billion – USA.
Amazon logo.

Amazon is the most valuable company in the world. It is thriving even during the COVID-19 crisis. It’s branding is recognized mostly due to the online shopping portal but the whole company is comprised of many other subsidiaries as Audible, Whole Foods Market, Zappos, AWS(Amazon Web Services), and many(about 35) more.

The idea behind the Amazon store was that it has everything you need and can name from A to Z. The logo even has the smiley arrow going from letter ‘a’ to letter ‘z’.

The founder and CEO, Jeff Bezos, is the richest human in the world with a net worth of $116.9 billion as of March 30th, 2020.


  1. Google – $799.180 billion – USA.
Google logo.

Google is what we are used to and recognize as a brand. The reality is that Google is part of the parent company Alphabet which is worth the $799.180 billion mentioned at the top.
Alphabet as a name was chosen for a reason since the whole company is comprised of many other subsidiaries from A to Z thought the idea itself came much later compared to Amazon. The unique part is the domain name Alphabet chose, which makes so much sense: abc.xyz

The co-founders of Google, Larry Page with net worth of $58.3 billion(the 9th richest human in the world) and Sergey Brin with net worth of $56.2 billion(the 13th richest human in the world) left the company in the hands of the now CEO Sundar Pichai who has a net worth of $600 million.


  1. Alibaba Group – $521.740 billion – China.
Alibaba Group logo.

Alibaba Group is not as recognizable as the aforementioned brands and companies. Alibaba is the biggest and most valuable company in China. It is slowly becoming a major player with American(USA) presence. The main service sectors are e-commerce: Alibaba marketplace, Taobao marketplace, TMall, Alibaba Cloud, and others. The USA presence is through Alibaba Cloud, Fanatics, ShopRunner, Lyft, Snapchat, and others.

Jack Ma (Ma yun) is the founder of Alibaba Group and is the 22nd richest person in the world with a net worth of $41.8 billion. He stepped down from the CEO position in 2018.


  1. Facebook, Inc. – $475.460 billion – USA.
Facebook logo.

Facebook is the 6th most valuable brand in the world. Its logo is extremely simple since it’s a font based logo. The company founded by Mark Zuckerberg in 2004 specializes in social media advertising. It acquired some other prominent companies that make Facebook’s social media influence quite big.
Some of Facebook’s subsidiaries are Instagram, WhatsApp, Oculus VR, and others.

Mark Zuckerberg is one of the 5 founders and is the current CEO. He is the 5th richest human in the world with a net worth of $70.3 billion.


  1. Tencent – $471.660 – China.
Tencent logo.

Tencent is another Chinese company that is the second most valuable in China and the 7th in the world. While its branding is not quite recognizable in the USA, it is in China. It is a technology company with internet-related products and services, artificial intelligence and entertainment.
The main product is Tencent QQ – an instant messaging app in China. Other products include the e-commerce platform PaiPai, the PayPal like payment system TenPay and Tencent Weibo – a twitter-like platform.

The co-founder and CEO of Tencent is Ma Huateng(Pony Ma) who is the 19th richest man in the world with a net worth of just $45.8 billion.


  1. Berkshire Hathaway – $440.830 billion – USA.
Berkshire Hathaway logo.

One of the most diversified companies in the world with stakes in 13 types of industries and over 100 companies. The most notable fully owned companies are Geico, Duracell, Dairy Queen, Long & Foster, and others.

The company holds $125 billion in cash as of March 16, 2020. It was founded by Oliver Chace through a merger of his own and other companies.

Warren Buffet is the present CEO since 1962. He is the 4th richest person in the world with a net worth of $73.5 billion.


  1. Visa – $357.020 billion – USA.
Visa logo.

Visa brand is seen on millions or even billions of credit cards issued by banks, hotel chains, airlines, restaurants, and Visa itself. The company is a financial services corporation founded in 1958 by Dee Hock and is the world’s second-largest card payment organization (debit and credit cards combined), after being surpassed by China UnionPay in 2015, based on the annual value of card payments transacted and the number of issued cards.


  1. Johnson & Johnson – $345.700 billion – USA.
Johnson and Johnson logo.

J&J is a household name known for its pharmaceutical, medical and consumer products founded in 1886 by Johnson family.
Some of the most known brands are Neutrogena, Aveeno, Tylenol, Motrin, Johnson’s, Listerine, and others.

Alex Gorsky is the current CEO with a net worth of approximately of $102 million.