What is Search Engine Optimization – SEO

puzzle seo

SEO stands for Search Engine Optimization, which is the practice of organically increasing the quality and quantity of traffic to your website.

What makes SEO great?

  • Quality of traffic to your website.
    You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for design and marketing services when really you’re an Amazon reseller, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
  • Quantity of traffic to your website.
    Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results.
    Organic can be synonymous with free. Ads make up a huge part of many SERPs but in SEO the organic, not paid for, traffic is what matters.

How SEO works?

Google, Bing, Yahoo (or any other search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet specific to a search you perform. The crawlers bring all the data composed of 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. And all that happens at speeds that humans don’t quite perceive.

Let’s say you search for “design agency rockville md”. Within seconds, Google or any other search engines will give you a list of agencies located in Rockville MD or vicinity:

A google search for design agency rockville md

Webndi ranks 4 based on the keywords searched and is on the 1st page. A general rule of thumb is to rank as high as possible. People tend not to check other pages for results except the 1st page.

What are the factors influencing SEO?

There are many factors that go into a search engine’s algorithm and here are some of the most important:

  • Domain-level, link authority features: quantity of links to the domain, trust/quality of links to the domain, domain-level PageRank, etc.
  • Page-level link features: PageRank, TrustRank, the number of link links, anchor text distribution, quality of link sources, etc.
  • Page level KW & content features: TF*IDF, topic-modeling scores on content, content quantity and relevance, etc.
  • Page-level keyword-agnostic features: content length, readability, uniqueness, load speed, etc.
  • Domain-level brand features: offline usage of brand/domain name, mentions of brand/domain in news/media/press, entity association, etc.
  • User, usage and traffic: traffic/usage signals from browsers/toolbars/clickstream, quantity and diversity of queries, etc.
  • Social metrics: quantity and quality of tweeted links, Facebook shares, LinkedIn engagements, etc.
  • Domain-level keyword usage: exact match keyword domains, partial keyword match, etc.
  • Domain-level keyword-agnostic features: domain name length, top-level domain extension, domain HTTPS response time, etc.

SEO is very important for your website and business especially if the business leads and customers are coming through the website.

Some great resources for SEO can be found on MOZ, Neil Patel and of course Google itself.

If you need our help, contact us anytime.